Editorial Policy

Sourcing

Our writers draw on veterinary literature, guidance from animal welfare organizations, breed standard documentation, published behavioral research, and interviews with veterinarians, trainers and experienced pet owners. When statistics or specific claims are made, we try to link to the original study or organization rather than relying on secondhand summaries.

Review process

Articles touching on health, medication, nutrition or safety are checked against current veterinary and welfare guidance before publication, and are periodically revisited as recommendations evolve. General lifestyle and storytelling content undergoes a standard editorial read for clarity and factual consistency.

Corrections

If a reader or contributor identifies an error, we investigate promptly and correct the article as soon as the fix is verified. Meaningful corrections are noted at the bottom of the piece along with the date of the update, so readers can see what changed.

Advertising and independence

Any sponsored article, paid review or brand partnership is clearly marked as such near the top of the piece. Sponsorship never determines the factual content of our health, safety or care guidance, and we decline partnerships that would require us to misrepresent a product's suitability for animals.

Contact the editors

Suggestions and corrections: [email protected]. We answer within one business day.

Questions about this policy

Email [email protected] or call +44 114 565 5666 during Mon-Thu 08:30-16:15, Fri 08:30-14:30, Sat 09:15-13:15. Every request gets an answer within one business day.

Merchant

Brindlefield Media Ltd.

Registered address

8 Furnival Gate, Sheffield, S1 4QT, United Kingdom

Email

[email protected]

Phone

+44 114 565 5666

Working hours

Mon-Thu 08:30-16:15, Fri 08:30-14:30, Sat 09:15-13:15

Registration

Company No. 17181823